The section below features the full range of PHOTO e-magazines.
Please select from one of the sections below of click HERE for PHOTO Direction

This space will feature the PHOTO Direction menu system once the site is fully built.

Details of the new e-magazines are available from these links ....
PHOTO: Model ● Stylist ● Studio ● Lab+Print ● Agency ● Library ● Photographer ● Supplier

Of general appeal to all models, of any range of styles, and of any age. This is an e-magazine with worldwide appeal to not only models, but anyone else working within or interested in the photographic industry.

The 'Featured Model' section is bound to be of interest to photographers and agencies alike.

Concept cover: Completed
Concept Magazine: Completed (see above)
PHOTO Model 001: DELAYED. Now due to launch August 2009

Circulation: FREE

Advertising: Yes

PHOTO Stylist will cover news, views, comment, techniques, features, articles, and any other aspect of hair, nails, make-up, styling and body-painting. An e-magazine with truly worldwide appeal to anyone working within or interested in the photographic industry, and possibly the movie and broadcasting sectors too.

Featured Stylist' and articles on technique and materials will generate a lot of interest.

PHOTO Studio will interest many in the photographic industry. It is always good to know where you can shoot a double-decker bus, inside, and with overhead lighting. Or perhaps you only need a studio for the occasional glamour shoot.

With news, locations, views and technical coverage of lighting, this is a magazine with wider appeal than just photographers. Art directors, ad agencies and many others will surely take a peek here.

Over the years many photographic labs have suffered from the advent of digital and its increasing popularity. However there are still many excellent photo lab businesses out there, providing an ever-increasing range of services. PHOTO Lab&Print will appeal to those who are after traditional print quality from film or digital, and to those who have special requirements such as mural prints. The magazine will also cover lab and printing news, views, trends, technology, industry comment, special projects, new features, articles, and any other aspect of lab work or the print creation process.

PHOTO Agency will appeal to anyone who has to buy or sell images (or video footage) as a part of their everyday work. The magazine will also cover news, views, comment, projects, features, articles, and any other aspect of image sales. Another magazine with a worldwide appeal.

Conversion projects, online library sales techniques, use management, royalty, contract and distribution rights will all feature in the magazine as well as regular spots on trends and special collections which have become available.

PHOTO Library promises to be the one magazine of the range which covers virtually every single style and aspect of photography since its invention.

Knowing what is available is a constant battle for those with a particular image requirement, including photo agencies. This should be widely read and supported by many great names such as Getty and Fotolia. The magazine will also illustrate and introduce the concept of 'art for illustration' via library sales.

Because we use the word PHOTO to prefix all of the other magazines, we had a problem with the photographers own magazine. We resolved this by using the word 'Photographer' and in the title it will be prefixed with PHOTO Direction's' and suffixed with 'Magazine'. That way we won't get sued before we publish the first one!

We will of course cover news, views and technical aspects of photography, as well has feature kit reviews, test reports, featured photographers and techniques. This will likely be out most in-depth and possibly biggest magazine so we need a wee bit of extra time do get the first one out.

PHOTO Supplier is to be a trade magazine specifically carrying photographic industry news on equipment announcement, press releases, trends and trade related PR within the industry.

As a TRADE ONLY magazine, it is the only one of the range which will be subscription only. With news, views comment, and a sort of 'insider' look at the photographic trade rather than its end-users, it will spark interest within the ranks of manufacturers, importers, distributors and resellers around the world.

How many of those of you in the trade recall the 'Monarch' magazine? [I do! Ed.]

PHOTO Direction NEWS:

February 10 2009
PHOTO Model Concept Magazine Launched

The concept pages of PHOTO Model Magazine were launched today. The mini-version of the full magazine is available online at the link below.

The full version is due out soon. Models, photographers, studios, labs, suppliers, stylists, agencies of anyone else connected with the industry are welcome to get in touch to see what PHOTO Model is all about.

The new PHOTO Model section of our site is HERE

February 08 2009
Calling Publishers & PR Companies (Worldwide)

We have already reviewed 'Complete Idiot's Guide: Photography Essentials' and 'Mermaids' by Michael Dweck.

If you are a publisher of photography, art or fine-art books, we are happy to review and publish details.

We can review from hard copy or from an online source.

From 'Mermaids' ©Michael Dweck

February 01 2009
First PHOTO Direction e-Magazine Announced

As announced in May 2008, PHOTO Direction has plans to publish an online magazine series. This will start with with PHOTO Model. The first issue will be in the form of a small 'concept  magazine' which will allow feedback from readers, contributors and advertisers.

The full-length magazine will feature news, views, comment, opinion, technique, tutorials and general advice which will appeal to all levels of model working in all styles.

A web site to complement the magazine will also be created, which will allow models the chance to display their portfolios for a nominal fee.

The digital magazine will be published by Element903.com, through a specialist online company which provides 'page-turning' software. A few trial pages will appear on this site during February so visitors will have the chance to see the quality of the publication.

As a means of promotion, models will find the magazine of interest as it will be syndicated to many PR, photo and model agencies around the world. It will also go to stylists and studios.

Cover Mock-up PHOTO Model

Other e-magazines in the PHOTO series are planned to follow in 2009 and 2010. They will cover a mix of:

• Photographers

• Stylists

• Studios

• Labs

• Services

• Suppliers

• Agencies

• Libraries

Sunday 4th May 09:03
Online Magazine Series
PHOTO Direction is to launch a series of online magazines with international appeal to the semi and professional photography industry.

Covering many aspects of the photographic and related industries, the publications will be of interest to anyone involved in photography, at amateur, semi, or professional level.

Following on from PHOTO Direction's continuing success in 2007 (helping models get a foot up on to the professional ladder,) the decision was taken in early 2008 that the site should expand into a more general resource for all involved in professional, semi-professional or advanced levels of photography.

"Although our roots are in modelling and model promotion, we are not an amateur modelling site!" states Lesley Thomson, CEO of PHOTO Direction, continuing, "We will cover a wide range of photographic information for the whole of the industry, and have great plans to develop the site into a valuable resource we hope all visitors will want to bookmark." Thomson continued "Because of this, any photographer or model featured within the site will have to prove they are working professionally, or at least semi-professionally. In other words, if they are not earning most or all of their income from an involvement in photography, we will not consider them for the site."

Harsh words indeed, but soundly based upon the fact that there are many 'wannabe's' and time-wasters on the photographer-model circuit. They will be excluded unless there is a reasonable portfolio which consists of more than just one 'dodgy' mobile phone picture of themselves. [Usually semi-naked for no good reason, after an apparent night on the tiles, and titled 'fine-art'! Ed.]

With photography and many related industries (such as software for digital manipulation) also to be featured, it promise going through an extended period of growth, there is now a huge market for PHOTO Direction to draw upon to make the content absorbing.

Thomson concludes, "The management remit is to cover industrial, commercial, wedding and portraiture photography, as well as scientific and specialist areas of the industry. As a result of this, the general appeal of PHOTO Direction will be to the serious amateur, semi and professional photographer."

The online magazine will be out during 2009. PD